• (ca): indicative of a link in Catalan
  • (es): indication of a link in Spanish
  • Web Analytics: study of activity on a website from the navigation data from users.
  • Email Marketing: it’s a form of direct marketing which uses electronic mail as a means of communicating commercial to improve the relationship with customers, gain new clients or advertise new products to current customers.
  • Internet Marketing: Also known as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. Put another way, would be a set of techniques such as Email Màrqueting, ORM, SEM, Social media marketing, etc.
  • ORM: From Online Reputation Management (or Online Reputation Monitoring) is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.
  • PPC: the English Pay Per Click (Pay Per Click). Involves increased visibility of a website in exchange forpaying each time a user click on our ad for the search.
  • ROI: the English Pay Per Click (Pay Per Click). It is a simple way to describe the benefit of all life. Is obtained by comparing the resources we spend on our company with revenue that can give. This can be done to the web or even better for each share of Internet Marketing or web optimization.
  • SEO: English Search Engine Optimization (Search Engine Optimization). Involves the improvement in quantity and quality of the volume of visitors coming to a website from search engines based on, among other techniques, to improve the content of the website to make it more attractive to search engines.
  • SEM: English Search Engine Marketing (Search Engine Marketing). Basically consists of a combination of SEO i PPC.
  • Social media marketing: Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Basically, it would be a mix between SMO and the creation of fans (yours or your brand) to promote yourself on social networks.
  • SMO: Social Media Optimization is a set of techniques for users (them, not you or your technicians) to promote the content of your website in social networks like Facebook, Twitter or Tuenti.
  • Usability: It denotes the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. Usability can also refer to the methods of measuring usability and the study of the principles behind an object’s perceived efficiency or elegance.

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