Now that Egypt uproar changed to a beginning of political changes I just read about another Community Management fail. Someone just had the big idea: as #Cairo was such a trending topic these days, why don’t take advantage from it to promote my brand (Kenneth Cole)?
Quite a bad idea. Almost all people around the world looking at Tahrir Square, with dead and injured people there. And someone from Kenneth Cole make a joke from it.
This is not the first time. Last year it were Habitat taking advantage from these demonstrations at Iran against Ahmadinejad:
I must say that this mistake is quite a surprise coming from such a firm as Kenneth Cole.
Just take a look at this campaign:
Quite fine, isn’t it?
And yes, they published later an apology at Facebook. But quite late for my taste:
Finally, I’ve found a closer case. But I feel that it was just a unintentional mistake